Any more it is rare to find a person looking up information in a phone book. Most of us use the internet to look up anything we need including phone numbers, business locations and other information. We use our cell phones, our laptops, our PCs and even GPS devices to find out what we want to know via internet. There is no question that local internet marketing is the wave of the future.
Statistics reflect the significance of local marketing via the internet. Results show that fifty four percent of those polled do not use phone books; they use the internet. Results also reflect that over seventy five percent of those polled utilize the internet exclusively to conduct searches for local services and local products. And results further show that a whopping eighty five percent of those conducting internet searches do business with the companies they locate on the first result page of engines such as Bing, Yahoo and Google. There is certainly no denying the importance of web based local marketing.
Attracting traffic to a website can be accomplished in a variety of ways. Video marketing on sites such as YouTube provide great opportunity for businesses to get their message out. Social media sites such as Twitter and Facebook are convenient platforms that allow businesses to create and maintain relationships with customers. The advent of social media created a whole new world of opportunities for web based local marketing.
SEO (search engine optimization) is an oft heard term in internet marketing. Search engines operate by looking for specific words or combinations of words termed keywords. Attract local attention by utilizing keywords that emphasize your locale, your business name, products sold or services performed. Use words commonly used in your area to increase site traffic.
Free marketing is available by simply using email. Make and keep a current database of contacts, including their location. Sending location specific email is a great way to remind your local customers of events or upcoming sales.
There are many website designers who specialize in developing sites for local marketing purposes. Many businesses find that designers create very professional sites specifically geared to attracting local traffic. A professional designer is not a necessity; many business owners develop their own sites quite successfully. However, for the less creative or computer challenged among us, a professional designer is the best option.
For a very reasonable fee there are many website companies that sell local marketing services. These companies work to drive customers to your website and business. Their goal is to increase your company?s visibility with in the community and local area. Most of the sites enable prospective customers to learn what your business offers along with where to locate your business. Many of the sites feature maps highlighting your locations.
Most business owners find that internet marketing is less costly than traditional advertising methods. Customers can search local businesses using their computers, GPS and even cell phones. The wave of the future is targeted local internet marketing. Stay competitive and target your local market via the internet.
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Author: Leda Ali
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