Video Marketing For Small Businesses
In our current business climate it would almost be irresponsible to dismiss the impact Video Marketing has brought to the playing field. One?s internet presence is equally as important as any advertising campaign or merchandising strategy. And, as time progresses internet search driven video marketing may very well become the only marketing tool that matters. Let?s face it as the world moves online, those that haven?t as yet may find themselves offline, sidelined and out of line with the wants and needs of their prospective clientele.
I think it would be fair to say that Google has established themselves as THE power house of ?internet marketing with no signs of slowing down. So, it would only stand to reason that such a company would serve as the perfect template to apply to any business looking to exploit the web for the purposes of ?getting the word out? though video marketing. As detailed in the rather informative post?5 Video Marketing Lessons We Can Learn from Google, such a venture can be broken down into 5 simple applications:
1. Target Your Audience By Broadening Your Net
A common mistake a lot of video marketers make is that they focus solely on their core audience, creating videos aimed at one language, cultural and geographical demographic. Google instead creates different channels for users specific to region and language that promote their niche interests.
2. Understand When Your Marketing For the Marketer or the User
Corporation and customers serve distinct purposes therefore it is understandable that the have different needs. Google recognizes this and as a result has different services, ads, communications and YouTube channels for marketers and advertisers, or major businesses.
3. Don?t Ignore The Cry From Your Public
The formula is simple and the first thing one needs to understand is that your first draft of any idea my not always come out as planned. Put it out, listen to feedback from your customers, tweak it and be patient. You may end up with a polished product or scraps but, what is important is understanding your public?s needs.
4. Generate A Buzz!
If you are not excited about your product, how do expect anyone else to be? Get out there on all social media platforms and get the word out!
5. Take A Risk (Calculated Risk, that is)
If ?Google folded their cards the second their risks didn?t pay off, there would be no need to write this post. You have to take a a chance, a well calculated, methodical, strategic chance. But, a chance none the less. Remember your willingness to what your competitors won?t, will ultimately define and enhance you business.
Source: http://www.smallbusinessonlinecoach.com/blog/tips/improve-video-marketing-5-simple-steps/
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