I agree with Brocktoon on this. There is generally little value in using a broker if your organization is capable of ensuring the site is listed in the usual venues. If you have a state ED listing program, as most states do, you are usually pretty well covered. You can also make sure it gets to CoStar and LoopNet. In my experience, brokers typically bring in the local companies that would be likely to search out the site anyway. Put a couple signs out on the property with a phone number and email address of someone knowledgable, who will answer the phone during business hours. The out-of-state prospects come through the state's ED agency.
What I have recommended is making it known to the commercial real estate community that you will pay a commission on any prospects that they bring to the industrial park. You can decide what is fair based on teh sales price and the amount of work you require of the agent, versus if you will have the city attorney or someone similar doing most of the negotiation and drawing up a contract. In that way you are giving an incentive to all brokers to bring prospects to the site. You won't do yourself much of a favor giving an exclusive contract to anyone.
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