As part of a recent ad campaign, Canadian beer company Molson Candian took a fridge full of its special adult beverage all around Europe to share with the thirsty masses. But there was a catch?the only way to unlock the boozy treasure was by scanning a Canadian passport. And though you may have already seen the commercial itself making the rounds these past few days, chances are you haven't seen what's actually the coolest part of the whole campaign?how a Canuck-specific cooler gets made.
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